Getting in an arranged married at 19 for a Delhi girl even in the ’90s was a thing to happen, for her parents wish, she sacrificed her education and career only to come back as a Mompreneur after a few years.
Nandita, as they called her, is the founder of Smith Jewels and is a commerce graduate from Delhi University, an Indian Air Force officer's daughter. She had a clear vision of devoting her initial years after marriage to bring up her 2 children – Aditya & Vibhuti.
Though motherhood kept her busy, but her heart always longed for becoming a successful women entrepreneur.
As children grew, she started trying her hands in various businesses like – cloth trading, MLM, teaching and jewellery designing. But she realised that her vehemence for jewellery designing is what she could want to build on further with her jewellery designing skills.
The Eureka moment came when she spotted some of her designs on an online portal, selling them at the 4X price of what they were supplying to the exporters. This is when she decided to start her own enterprise.
She was confident that if she launched her own brand, they will be able to offer ornamentation that will be neatly priced and will be a unique combination of urban-rural and meant for swanky. While on one hand she was staggered by the old age craftsmanship and ethnic designs, her heart kept prompting in her the Ophidian - Delhi street culture and chic easy to carry patterns.
While she started planning to launch her own brand, how would she reach their prospective customers was still a big question? With this comes an entry of our second protagonist Aditya, son of Nandita – a technophile who introduced E Com Avenue to the unique designs and craftsmanship of his parents to the virtual prospects.
It was then that the real transformational turn came in the history of Smith Jewels.
He is now the co-founder of Smith Jewels and loves to experiment in music creation and exploring other unchartered white spaces for expansion.
I love this good quality
Very beautiful nd delicated product …I love it 😍
It's very unique and beautiful ❤️ thankyou
The ring is so beautiful. I liked the design. It arrived on time. Superb
It looked so nice. I got the order on time and the smith jewels people provided all the assistance which I needed. I am happy with the purchase.
Neat craftsmanship.... Something that suites my personality.
Gives a very dainty look
But chain not including
Design is simple yet unique...I love this product..
At first i felt awkward wearing it - it was too big comparing to what i used to wear. And then i started loving it. Its very comfortable and suitable for a daily wear, which was surprising for me as well. I have got lots of compliments on it.
I got the order on time and the packing was also good. I wear it daily since then .the quality is also great... Worth the money... Moreover this little moon with a sun is so spiritually filling... In love with this little piece of jwellery... Thank you.
Go for it. You will love the rings.
Absolutely beautiful and comfortable, you don't feel like taking it off😍
Lovely product
Absolutely adoring this piece of art.
Love the finish and quality.
