Our Story
The Mother - Son Duo..
Getting in an arranged married at 19 for a Delhi girl even in the ’90s was a thing to happen, for her parents wish, she sacrificed her education and career only to come back as a Mompreneur after a few years.
Nandita, as they called her, is the founder of Smith Jewels and is a commerce graduate from Delhi University, an Indian Air Force officer's daughter. She had a clear vision of devoting her initial years after marriage to bring up her 2 children – Aditya & Vibhuti.
Though motherhood kept her busy, but her heart always longed for becoming a successful women entrepreneur.
As children grew, she started trying her hands in various businesses like – cloth trading, MLM, teaching and jewellery designing. But she realised that her vehemence for jewellery designing is what she could want to build on further with her jewellery designing skills.
The Eureka moment came when she spotted some of her designs on an online portal, selling them at the 4X price of what they were supplying to the exporters. This is when she decided to start her own enterprise.
She was confident that if she launched her own brand, they will be able to offer ornamentation that will be neatly priced and will be a unique combination of urban-rural and meant for swanky. While on one hand she was staggered by the old age craftsmanship and ethnic designs, her heart kept prompting in her the Ophidian - Delhi street culture and chic easy to carry patterns.
While she started planning to launch her own brand, how would she reach their prospective customers was still a big question? With this comes an entry of our second protagonist Aditya, son of Nandita – a technophile who introduced E Com Avenue to the unique designs and craftsmanship of his parents to the virtual prospects.
It was then that the real transformational turn came in the history of Smith Jewels.
He is now the co-founder of Smith Jewels and loves to experiment in music creation and exploring other unchartered white spaces for expansion.
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Let customers speak for us
from 934 reviewsIt is a beautifully crafted piece of art. The size of a one rupee coin, which for me is perfect, smith jewels have nicely done their job.
Love this ring and would like to buy in green colour … it’s a good for giving gift
This looks as beautiful and delicate as the picture. Love it
I have been using it for almost a month, and I am truly in love with it. I wish they could come up with something more interesting and varied range of such products, then I wouldn't mind buying all of them. They are simply amazing, value for money, and authentic products. They matched what they mentioned and said on their website.
Looked very nice on me
All the products that I bought were great , I loved them all 💕💕
Serves the purpose if you would like to wear a Black thread to protect yourself from evil eye. The silver piece adds to the elegance and makes it a good accessory.
I liked the product very much
Beautiful, delicate and attractive ✨️
These pearl drop earrings are an absolute delight to wear, providing both comfort and style. Since I received them, they've become my go-to accessory for any occasion. Their timeless elegance effortlessly complements any outfit, making them a must-have addition to any jewelry collection.
I found this ring simple yet designer. I wear it on a daily basis because it's quite comfortable and go with all types of outfits. Beautiful piece of jewellery.
Comfortable, Satisfactory experience wearing this nose pin. It is appreciated that most of the nose pins here available in Both wire and Clip-on options. It is a savior for those like me who are not having hole for wearing wire nose pin. The designs are unique and detailing is very sharp which make this product value for money. I have ordered 1- Trishul design and 1- Damaru design nose pin. Both are beautiful, elegant, comfortable. Loved both the nose pins. I would call it an art piece. Thanks.
Comfortable, Satisfactory experience wearing this nose pin. It is appreciated that most of the nose pins here available in Both wire and Clip-on options. It is a savior for those like me who are not having hole for wearing wire nose pin. The designs are unique and detailing is very sharp which make this product value for money. I have ordered 1- Trishul design and 1- Damaru design nose pin. Both are beautiful, elegant, comfortable. Loved both the nose pins. Thanks.
Good product
Very good
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